Breast Cancer Action Manitoba

Vision Statement: A world without cancer

Mission Statement: Our mission is to make our vision become a reality

flower-emblem Breast Cancer Action Manitoba is committed to promoting awareness of the causes of cancer, including environmental causes, and educating people to make informed choices about the products they consume and use in their daily lives.
flower-emblem We will network with other cancer organizations, government, and community agencies to facilitate the elimination of known and probable carcinogens and hormone disrupting chemicals to which we are exposed in our homes, workplaces and communities.

Our Values and Beliefs:

flower-emblem Although the number of breast cancer survivors is increasing, the number of people being diagnosed with breast cancer has not declined significantly in recent years.

flower-emblem The number of infants, children and young people diagnosed with cancer is a cause for concern.

flower-emblem Risk reduction strategies presently focus on lifestyle choices which account for approximately 50% of causes.

flower-emblem 5-10% of breast cancers are attributed to hereditary factors.

flower-emblem Lifestyle choices and heredity together only add up to approximately 60% of the causes of cancer.

flower-emblem Recent scientific research suggests that a significant percentage of the remaining 40% can attributed to environmental causes.

flower-emblem Research into the causes of cancer must also focus on environmental causes if the number of people being diagnosed with cancer is to decline.

flower-emblem The eradication of cancer will eliminate the devastating effect cancer has on individuals, families and communities as well as reduce the financial burden of cancer treatments.

flower-emblem Determining all of the causes of cancer and eliminating them from our daily lives will result in healthier communities and ultimately a more productive and prosperous society.


Our Logo

Our new logo features the prairie crocus. It is one of the first flowers to appear in the early spring, signalling an end to the cold, dark winter. The breast cancer journey through the long, dark tunnel of diagnosis and treatment follows a similar path. The traveler, propelled by hope, moves towards the light at the end of the tunnel. The emergence of the pale mauve petals of the crocus, protected by a hairy coat, announces the end of the struggle to survive the darkness of winter. The crocus is a symbol of light and hope for the future; similarly, the end of treatment holds the promise of a new beginning.